Arunachal Pradesh brand ambassador will be Sanjay Dutt while the brand advisor for the northeastern state will be Rahul Mittra

As part of their golden jubilee celebrations that mark 50 years of naming the state, the Arunanchal Pradesh authorities has signed on Sanjay Dutt as the state’s brand ambassador. Award-winning filmmaker Rahul Mittra has additionally been appointed as the brand advisor.

Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee introduced the brand new appointees even as addressing a large turnout, in the presence of each Sanjay and Rahul who arrived from Mumbai through a chartered flight to Dibrugarh and then by helicopter to the picturesque valley of Mechuka on Monday afternoon.

A media marketing campaign conceptualised and performed through Rahul Mittra Films, and shot by ad-filmmaker and drummer Pentagram Shiraz Bhattacharya was also unveiled at the event. It features Sanjay as a adolescents icon, nature lover, de-addiction proponent, and an ever-evolving person catering to the niche target market for Arunachal tourism.

In addition to the promotional films, the actor will even interact with the neighborhood teens on a sequence of tasks on substance abuse and different key problems that cause concern in the state, as part of his obligations as an ambassador.

Filming on a huge scale is taking place at picturesque Arunachal places of Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka, and Tawang. The month-long celebrations will start at Ziro on January 20, 2022 because it was there that Arunachal Pradesh were given its name and Union Territory reputation in 1972. The final ceremony could be held in the capital city of Itanagar at the event of Statehood Day on February 20, 2022.

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