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Telecommunication companies are limiting call usage and the number of data top-ups in order to enhance Average Revenue Per User (ARPU).

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Summary: Indian telecom giants Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) have adopted strategies to boost their average revenue per user (ARPU), such as discontinuing incoming calls after the plan duration concludes. Experts in the telecom industry anticipate a substantial ARPU growth only when tariff rates are raised, a move that is unlikely to occur until after India’s upcoming general elections next year.

Rephrased Summary: Major Indian telecom operators, including Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi), have implemented tactics to enhance their average revenue per user (ARPU). These measures include the suspension of incoming calls once the plan duration ends. Analysts in the telecommunications industry suggest that a significant increase in ARPU will only be realized through tariff hikes, a scenario that is expected to unfold after the upcoming general elections in India next year.

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