Telecommunication companies are limiting call usage and the number of data top-ups in order to enhance Average Revenue Per User (ARPU)
Call usage limitations: Telecommunication companies are imposing restrictions on call usage, which means users may have limitations or restrictions on the duration or frequency of their calls
Data top-up restrictions: Telecommunication companies are also implementing limitations on the number of data top-ups allowed. This means users may have restrictions on how often they can add more data to their plans
Objective: The primary objective behind these limitations and restrictions is to enhance the Average Revenue Per User (ARPU), which is a key performance metric for telecom companies