Cough and Cold brand Vicks has stated that it has roped in Bollywood movie star Ranveer Singh as its new emblem ambassador in India to build a deeper youngster connect and encourage children to talk confidently ‘khich khich’ free. Today’s youngsters actively are trying to find more modern approaches to express themselves in a manner that is genuine to them with none ‘khich khich’ or irritation.
Go-getter Ranveer, together along with his mass attraction and sturdy youth connect, is popular for his quirky style, infectious energy, and his unwavering zeal to attain what he sets his mind to.
Leveraging on Ranveer’s outspoken character and funky quotient, the brand goals to boost its message of urging the younger era to bid farewell to khich khich and face the world with self-assurance, resonating its ethos to a much wider target market.
Sharing his mind on the brand new collaboration, Ranveer Singh shared, “Vicks has always been a part of my home, and growing up, I have often turned to Vicks Cough Drops to get relief from a sore throat. I’m excited to associate with a brand that has been a part of my childhood and continues to be my go-to to date. I hope together we can encourage the youth to speak khich khich free, and to face the world in their best form.”
Sahil Sethi, Senior Director and Category Head, Personal Healthcare, Procter and Gamble added, “Vicks ki Goli is beloved for its timeless and iconic communication, recognizable across the country for relieving khich khich and enabling one to speak with self-assurance without any throat irritation. Signing Ranveer Singh as our ambassador complements this ethos as he is a concept to many for his exuberance and eminence. Ranveer has the natural ability to connect with a wide audience and through this partnership, we aim to establish a stronger connection with consumers around Vicks Cough Drops and its benefit of alleviating sore throat irritation.”
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