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Agency Behind Poonam Pandey’s Stunt Reacts to Controversy, Citing ‘Her Mother Faced…

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Poonam Pandey’s agency, Schbang, issues an apology for orchestrating the fake death stunt, citing intentions to ‘elevate awareness about cervical cancer.’ The statement comes amid calls for legal action against the actor and the agency for the controversial publicity move.

Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start off, we would like to extend a heartfelt apology – especially towards those who have been triggered as a result of having faced or having a loved one face the hardships of any kind of Cancer,” reads a statement from Poonam Pandey’s agency regarding the controversial awareness campaign.

Our actions were aimed at raising awareness about Cervical Cancer. In 2022, India saw 123,907 cases and 77,348 deaths from this disease, making it the second-most common malignancy affecting middle-aged women after Breast Cancer,” the statement explained.

The agency justifies Poonam Pandey’s actions, citing her mother’s battle with cancer as a personal connection that drove the controversial awareness campaign, which triggered a furore across the nation.

The statement highlights that Poonam Pandey’s own mother has faced a battle with cancer. Given this personal experience and understanding of the challenges associated with the disease, Poonam and her team aimed to emphasize the importance of prevention and the critical role of awareness, especially in the presence of available vaccines. The context is provided to shed light on the motivation behind the controversial awareness campaign.

The post on Poonam Pandey’s Instagram page on Friday conveyed the news of her supposed demise due to cervical cancer. The message expressed deep sorrow, stating that Poonam had passed away and describing her as someone who spread pure love and kindness to everyone she encountered. The statement also requested privacy during this grieving period, emphasizing the need to remember her with fondness for the shared moments.

Poonam Pandey’s death and a subsequent video where she clarified that she was indeed alive.


In response to the confusion and the earlier false announcement of her death, Poonam Pandey clarified in a statement on Instagram, stating, “I feel compelled to share something significant with you all – I am here, alive. Cervical cancer didn’t claim me, but tragically, it has claimed the lives of thousands of women who stemmed from a lack of knowledge on how to tackle this disease… Together, let’s strive to put an end to the devastating impact of the disease and bring #DeathToCervicalCancer.” This message not only dispelled the false information but also emphasized the importance of awareness and prevention regarding cervical cancer.

The All Indian Cine Workers Association (AICWA) has demanded the filing of an FIR (First Information Report) against Poonam Pandey. Suresh Shyamlal Gupta, the founder of AICWA, has alleged that Poonam Pandey’s actions were undertaken for cheap publicity.

Suresh Shyamlal Gupta, the founder of the All Indian Cine Workers Association (AICWA), strongly criticized Poonam Pandey’s actions, stating, “Is this a joke?… You stooped so low for cheap publicity. No one has stooped this low in the Bollywood industry… You have played with the sentiments of the people… There is a way to raise awareness. You can approach the government, an NGO or do a media conference… I have asked the Mumbai Police Commissioner that an FIR should be registered against Poonam Pandey and her manager,” as reported by ANI. Gupta’s remarks indicate strong disapproval of the perceived publicity stunt and a call for legal consequences.

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