Tech News

Losses in the millions incurred by Meta as it is compelled to sell Giphy to Shutterstock, according to reports.

Spread the love


Meta has completed the sale of Giphy, the animated-GIF search engine, to Shutterstock for $53 million (£42 million). This comes just three years after Meta acquired Giphy for $400 million.

The sale was prompted by a competition order issued by the UK’s competition watchdog last year. Giphy is a major provider of animated gifs to popular social networks like Snapchat, TikTok, and Twitter.

As part of the deal, Meta’s platforms including Facebook, Instagram, and WhatsApp will still have access to Giphy’s content.

Giphy boasts impressive daily statistics, with over 1.3 billion search queries and a total of 15 billion content views.

The Competition and Markets Authority (CMA) initially ordered the sale in November 2021, citing concerns about competition in the social media and advertising sectors.

Meta had previously indicated that Giphy would be available to other social networks upon acquisition, but the CMA’s investigation determined that such a move would harm competition.

The CMA’s decision to block the deal marked the first time the regulator had rejected a major Silicon Valley company’s acquisition.

In September, Meta appealed to the CMA in an attempt to prevent the sale, arguing that gifs had become less popular among younger users. However, in October, Meta ultimately agreed to comply with the CMA’s order.

Shutterstock expressed enthusiasm about acquiring Giphy, highlighting its value in enabling users to express themselves and allowing brands to participate in casual conversations.

Giphy’s extensive library is fueled by contributions from individual artists and companies like Disney and Netflix, ensuring a continuous supply of current content for everyday conversations and social media sharing.

News Source

Recent Posts

As Ola’s Bhavish Aggarwal Faces Criticism, Zomato’s Deepinder Goyal Receives Praise for PR Savvy

The contrasting public images of two prominent Indian startup founders, Zomato's Deepinder Goyal and Ola's…

1 month ago

Singham Again Trailer Launch: What to Expect

The excitement is palpable as Ajay Devgn and director Rohit Shetty gear up for the…

1 month ago

Hardik Pandya Impresses with No-Look Ramp Shot and All-Round Performance in India’s First T20I Win Against Bangladesh

Hardik Pandya showcased his prowess as an allrounder in T20 cricket, contributing significantly with a…

1 month ago

New Haryanvi Song “Bahu Chaudhariya Ki” Launched by Aman Jaji and Pranjal Dahiya

HR Beat Production has unveiled its latest Haryanvi hit, "Bahu Chaudhariya Ki," featuring artists Aman…

2 months ago

Apple’s iPhone 16 Pro Max: Improved Battery Life and Camera Features, but Missing Key AI Updates

Apple's highly anticipated iPhone 16 series is set to launch on Friday, with the flagship…

2 months ago

Music Director Vipin Reshammiya, Father of Himesh Reshammiya, Passes Away at 87

Vipin Reshammiya, father of Himesh Reshammiya, has passed away at the age of 87. He…

2 months ago

This website uses cookies.