The American watches emblem Esprit is prepared to reinforce its role in Bharat and has appointed Bollywood actor Ananya Panday as its movie star brand ambassador. Esprit’s India companion AP Group is all geared to reconstruct the brand in the market with a huge bang. Announcing the affiliation, the enterprise stated that the actor’s youthful and unstoppable persona, assured outlook, and fine vibes resonate absolutely with the brand and make her an apparent preference.
AP Group seems to pursue a competitive growth plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category. Founder & CEO of Time Management Services (TMS), the authentic licensee of Esprit Watches, Mr. Marco Sieber says, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Panday being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”
AP Group Managing Director, Mr. Hamza Patel, “We have noticed that the Indian customer buying behavior is not as it was a decade back. Indian customers are always looking for new trends and designs, however, now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. Ananya is perfect to promote Esprit Watches as she is just not a celebrity, but a successful young woman, who connects the millennial and Gen Z to the upcoming fashion trends via her style sense. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and are priced attractively between Rs.8000 – Rs.10000.”
Talking about her affiliation with Esprit, Ananya Panday stated that, “I am delighted to be part of Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”
Esprit is revamping its whole watch variety and bringing thrilling and brand-new merchandise in playful colors, fashionable stone dials, clothier bracelets, and unconventional style aesthetics. Currently, Esprit is focused on younger girl clients who’re seeking to upload zing to their fashion assertion. The brand is taking forward its India adventure with wonderful enthusiasm at the same time as developing a high-quality, low-cost top rate style for millennials and Gen Z. With positivity and sustainability and the core, the emblem is asking ahead to a dynamic comeback in Bharat’s marketplace.
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