PUBG: New State will start getting specialcontent material for game enthusiasts in India, Krafton announced on Friday. The South Korean publisher has partnered with Sony Music India to bring the song ‘Bad Boy x Bad Girl’ by pop singer Badshah to the battle royale game.
It is stated to be the first of many upcoming collaborations of Indian Pop music with PUBG: New State. Krafton has additionally kicked off a dance challenge and announced the release of a Web series titled New State Chronicles to enhanceconsumer engagement on the brand newgame.
Badshah’s musicfeaturing playback singer Nikhita Gandhi may beutilized insponsoredcontent, consisting of streams and promo videos, Krafton stated. The gamewriteris likewiseworking with rapper Raftaar to introduce an uniquemusic for PUBG: New State. The uniquesong created by Raftaar will spotlightthe game’s new capabilities and alongside ‘Bad Boy x Bad Girl’, will function the anthem of the game in India, Krafton stated in a statement.
In addition to the songs, PUBG: New State is getting its very own Web series titled New State Chronicles. The three-partseries will feature celebrities and influencers such as Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, and The Sound Blaze. It will finest in December, though an actuallaunch date is but to be revealed.
Krafton is likewisehosting a dance challengewherein winners are entitled to get hold of Google Play Store Gift Cards worth up to $5,000 (more or less Rs. 3,74,500). Participants wantto reveal off their dancing capabilitiesbyuploading their New State dance videosusing the PUBG: New State filter on Instagram and using #NewStateStyle and #PUBGNewState. Additionally, Krafton has tied up with influencers and content material creators including Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory to expand PUBG: New State.
The cutting-edgemovementsvia way of means of Krafton come a bit over a year after the authorities banned PUBG Mobile withinside the country. The gamepublisherearlier this yeardecided to bring its battle royale gameplay again to the Indian marketplace with Battlegrounds Mobile India (BGMI). While BGMI has wonsomerecognitionamongst PUBG Mobile enthusiastswithinside the country, Krafton seems to amplify its presence with PUBG: New State.
The new game was released earlier this month — after attracting millions of pre-registrations on each Android and iOS platforms. In much less than every weeksincerelease, the gameadditionally reached one crore downloads on Google Play. Alongside its localcontent partnerships, Krafton is presently busy solvingbugs and patching loopholes that allowed cheating on the game.
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