Shahid Kapoor’s profession got a big improve in 2019 thanks to the blockbuster achievement of Kabir Singh. Despite the movie’s adult content and polarized reactions, it managed to draw viewers in hordes. It ended up accumulating Rs. 278.24 crore, surprising in addition to sudden exchange and industry. The actor got into every other league post Kabir Singh and it additionally helped in upping the hype for his subsequent movie, Jersey.
Originally scheduled to be launched on August 28, 2020, the movie was postponed because of the Covid-19 pandemic. After the primary wave subsided, the makers had planned to launch it on Diwali 2021. But the second wave of the virus driven the date further and is now arriving in cinemas on December 31, 2021. It has now come to light that Jersey’s theatrical trailer can be out as early as subsequent week.
A source informed us, “The trailer will be launched on Tuesday, November 23. Shahid Kapoor, who is presently in UAE for the shoot of Ali Abbas Zafar’s next, will fly down especially for the trailer release. The other actors of the film like Mrunal Thakur, Shahid’s father Pankaj Kapur and Sharad Kelkar, are also expected to be present at the trailer launch event.” This could suggest the trailer of Jersey could be out almost 38 days earlier than the movie’s launch. This was a norm in the pre-pandemic days however in today’s times, the trailer is normally unveiled much less than 30 days before the movie’s launch.
Jersey could show to be an exception. The source reveals, “The makers have chalked out a promotional campaign to ensure that the film stays fresh in people’s minds. They plan to release songs or other such content at regular intervals. With December crowded with Bollywood and Hollywood releases, they probably must have felt like starting early.” Jersey is the remake of the 2019 Telugu movie of the same title.
The original version was a critical and commercial success and additionally received National Awards. The director of the Telugu version, Gowtam Tinnanuri, also helms the Hindi remake. A trade expert said, “It was important for Shahid Kapoor to choose a subject that would cash in on his popularity post Kabir Singh. Jersey ticks all boxes and if all goes well, it could be yet another major hit for the actor.”
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