Aditya Chopra’s Yash Raj Films (YRF) has huge plans to reshape the OTT landscape of India and we’ve got data that the company desires to put the best foot forward to begin their virtual project, YRF Entertainment. Aditya Chopra is allotting Rs. 100 crore for the first project that will be a huge 4 hero starrer. Just to offer context to the bigness of his project – now no longer many Bollywood movies perform with the price range that he has earmarked for his first virtual undertaking.
“YRF is making its intent clear about their digital venture by shelling out Rs. 100 crore for their project. They want to produce the best content and they want to be the leaders while doing that. They want to create a paradigm shift for content in India and this first project will be a testimony to their belief to make clutter-breaking projects,” informs a trade source on conditions of anonymity.
“Of course, YRF would want to start very big and with a bang. They are the leaders of the game in the Indian film business and they would naturally want to be the best when they explore the digital landscape. YRF wants to mount this project in a way that it becomes the talk of the nation. It will be a four-hero project, something that the digital space has never seen before!” adds the supply.
The informer in addition reveals, “This project could start as early as December this year. YRF has quietly cast this project and the pre-production is almost over. Everyone is very tight-lipped about what this project is. YRF will announce the project soon.” As consistent with Variety, the investigative mystery can be set in Bhopal. The collection can be both directed by debutant director Shiv Rawal, or Gopi Puthran, who previously directed Mardaani 2 (2019) and wrote Mardaani (2014).
The collection is in pre-production with casting underway. Having already invested 1200 crore in its marvelous theatrical slate of 2021-2022, India’s largest manufacturing house, Yash Raj Films, has determined to begin a brand new business venture so that it will mark its foray into the booming Indian OTT marketplace. The industry is abuzz with the information that Aditya Chopra has grand plans to make a contribution towards and disrupt the virtual content material marketplace as it stands these days and is earmarking Rs. 500 crore for YRF Entertainment – the OTT arm of the film studio!
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