It was one of the most worrying days in the Hindi movie industry as never before has the advance booking of a movie spread out much less than 12 hours earlier than the first show.
While at some point of the week, Reliance changed into adamant on 60% sales proportion for Week 1, National multiplex chains have been refusing to up the same old norm of 52.5%.
Finally, the stakeholders settled past due on Thursday night time with enhance bookings beginning up at 10.30 pm.
“While Rohit Shetty kept a bit of distance from the revenue share issue till Wednesday, he was completely involved in all decision making on Thursday. Right from morning, he headed all meetings with Reliance and Multiplexes trying to find a solution. He held on to the film for a big screen release for 20 months and wanted it to reach the audience all across India in the best possible way. Hence, letting go off a multiplex release was not exactly an option,” an insider informed.
The insider adds, “Finally, Rohit brought Reliance and Multiplex Association on the common ground with all parties agreeing to a revenue sharing model of 55% in the first week. This was somewhere in between the first offer of 50% made by national chains and 60% made by Reliance. Rohit even tried to sort out the show sharing issues with Disney. While the studio wasn’t available for the meetings, Rohit sat down on the showcasing front to ensure that Sooryavanshi gets most showcasing without compromising much on the Hollywood Film, Eternals. Finally, things fell in place on this busy Diwali day.”
The film is now releasing on almost 4200 screens in India nowadays and is predicted to set the box office on fire. Sooryavanshi features Akshay Kumar, Katrina Kaif, Ajay Devgn and Ranveer Singh and is part of Rohit Shetty’s cop universe.
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