Pinterest changes policy and bans weight loss ads

Pinterest said Thursday it is updating its advertisement policies to “restrict all promotions with weight loss language and imagery.” The organization said in a blog entry that it fostered its new approach with direction from the National Eating Disorders Association (NEDA), whose examination shows there has been an ascent in dietary issues and unfortunate dietary patterns in youngsters during the pandemic.

The organization claims it is the “alone significant platform to preclude all weight loss advertisements,” and that the new principles expand on the organization’s current promotion arrangements against body disgracing and weight reducing tricks. In 2019, Instagram confined weight loss content and specific sorts of cosmetic surgery from being seen by clients under age 18.

Starting Thursday, Pinterest’s approach will forbid:

Any weight reduction language or imagery

Any tributes in regards to weight reduction or weight reduction items

Any language or imagery that glorifies or criticizes certain body types

Referring to body mass index or similar indices

Any items that guarantee weight reduction through something worn or applied to the skin

Promotions for weight reduction or appetite suppressant pills, prior and then afterward weight reduction imagery, weight reduction strategies like liposuction or fat burning, body disgracing, and “unreasonable” claims about cosmetic outcomes were at that point prohibited under the approach, the organization added.

Pinterest has been one of the more ground breaking social media stages with regards to getting control over hurtful or deluding content in its promotions.

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