TikTok videos now will be three times longer for everyone

TikTok videos are going to get longer. The application is currently carrying out the capacity for everybody to share recordings as long as three minutes long, three times the current one-minute time limit.

The time limit extension is intended to give makers greater adaptability while recording and limit the requirement for multi-part posts — however I presume makers love snaring clients that way and will keep separating stories.

Three-minute recordings have been in testing essentially since December, and it’s been not difficult to run over them while looking through recordings from top TikTok makers, especially in classes like cooking.

Longer recordings were restricted to choose clients, however, yet they’ll currently be carrying out to everybody on TikTok “throughout the next few weeks.”

TikTok didn’t say how longer clips may mean for its much-cherished recommendation algorithm. However, it is beneficial to consider about the potential parellels to YouTube: as the stage developed, YouTube biased its algorithm toward viewer retention, which implied longer and longer recordings — it’s the reason pretty much everything on YouTube is more than 10 minutes in length now.

TikTok may not adopt a similar strategy, yet on the off chance that it just so happens, longer recordings = longer TikTok use, we may see less of the application’s short, smart, and strange viral videos.

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