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Coca-Cola reacts after Cristiano Ronaldo stunt decreases firm’s value by $4 billion

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Cristiano Ronaldo is a worldwide celebrity, and whatever he does, on and off the field, has consequences. The conduct was sure to have ramifications as he encouraged people to drink water and avoid Coca-Cola immediately at the start of his team’s news conference ahead of the Hungary encounter in Euro 2020.

It is not a surprise that Ronaldo takes the finest possible care of his body. Even at the age of 36, the Portuguese superstar can battle with players ten years his junior. As Ronaldo arrived for Portugal’s news conference with manager Fernando Santos, he noticed two Coca-Cola bottles in front of him and chose to remove them from the camera position entirely.

Despite the fact that Coca-Cola is one of the sponsors of Euro 2020, Ronaldo sent a strong message, urging everyone to drink water instead. Such a recommendation by the worldwide football superstar reduced Coca-brand Cola’s worth by a staggering 4 billion US dollars.

Coca-share Cola’s price fell from $56.10 to $55.22, a 1.6 percent decline, immediately following Ronaldo’s gesture. As a result, the brand’s market worth fell by $4 billion, from $242 billion to $238 billion.

Coca-Cola also issued a statement following Ronaldo’s performance, stating that everyone is entitled to their drink choices because everyone has different tastes and requirements.

Ronaldo is widely regarded as the greatest player of all time, and many consider him to be the GOAT. He has a large social media following, with over 300 million Instagram followers. The video of Ronaldo snubbing Coca-Cola quickly went popular on social media, with fans and publishers all over the world spreading it widely. It was understandable that it had a negative influence on the beverage company’s stock values.

Ronaldo broke numerous records on June 15th when he scored a brace for Portugal in a 3-0 win over Hungary. With 11 goals at the European Championships, he is currently the tournament’s all-time leading scorer.

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