Apple hires Ulrich Kranz, former BMW executive to lead a car project

Apple Inc. has employed Ulrich Kranz, a previous senior chief at BMW AG’s electric vehicle division, to help lead its own vehicle endeavors, as indicated by individuals acquainted with the circumstance.

The innovation giant has recruited Kranz lately, about a month after he ventured down as CEO of Canoo Inc., an engineer of self-driving electric vehicles. Before co-founding Canoo, Kranz was senior vice president of the gathering that fostered the i3 and i8 vehicles at BMW, where he had worked for a very long time.

Kranz is one of Apple’s crucial automotive recruit, an obvious indicator that the iPhone creator is resolved to construct a self-driving electric vehicle to match Tesla Inc. also, different carmakers. Kranz will be reporting to Doug Field, who drove development of Tesla’s mass-market Model 3 and now runs Apple’s vehicle project, said individuals, who asked for keeping the anonymity regarding the discussion of the private matter.

Apple has become the world’s most important organization, with a market capitalization of more than $2 trillion, by selling iPhones, iPads, Apple Watches, Macs and other services. With financial backers and clients clamoring for new items, the organization has now decided to target cars and augmented-reality headsets. An Apple representative affirmed Kranz’s employing.

Prior to employing Kranz, Apple lost some key auto leaders. Benjamin Lyon, Jaime Waydo and Dave Scott, who were working on designing, safety and robotics, separately, all withdrew as of late. It’s hazy why the three have left the company.

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