Is Bell Bottom, starring Akshay Kumar, set to debut on Amazon Prime as a direct-to-digital release during the Independence day weekend? Get the details inside.
Since February, there has been a lot of speculation about the release format for Akshay’s next thriller, Bell Bottom. According to recent reports, the team has begun discussions with digital giants like Disney+Hotstar and Amazon Prime for direct to digital distribution. According to industry rumors, the film will have an OTT premiere over the Independence Day weekend. However, we have the latest update on the release plans of the Bell Bottom team.
“These are uncertain times, so it’s best to have all release possibilities open. Bell Bottom team spoke with both Amazon and Hotstar in May to determine the market value of their video. The film was also shown to Hotstar executives, who gave it rave reviews. However, producers eventually decided to continue with Amazon as their digital partner,” a source close to the case disclosed.
Does this imply that Bell Bottom will be released exclusively on Amazon Prime? No, that is not the case. Bell Bottom is currently available in both theatrical and digital formats, according to the creators. They will make a final decision on the release of this espionage by the end of June. If the cinema halls do not reopen or if there is no light at the end of the tunnel in terms of reopening theatres, the film will go digital and premiere on Amazon on August 15, according to the source, who also stated that the paperwork will be completed by the end of June, depending on the on-ground situation.
“They have two contracts, at two different prices – one for a post-theatrical release on Prime and other for a direct to digital premiere on the same platform. It’s just a matter of sign and the medium will be locked. “An announcement regarding the release plans can be expected in the month of July,” the source said, adding that as the number of cases decreases, the team is keeping a close eye on people’s moods and is in contact with some cinema owners to learn about their reopening plans. “It’s important to understand that the release of Bell Bottom can’t be determined on its own. Akshay’s Sooryavanshi is also waiting for a theatrical opening, and all the planning for Bell Bottom will be cranked out in parallel with the Rohit Shetty actioner, At this moment, it’s a wait-and-see game, and by the end of June, we’ll know if it’ll be a theatrical release or an OTT release,” the insider concluded.
Is it possible for the filmmakers to return to Hotstar? “Well, it’s unlikely, given the many release plans and financials for the same with Amazon, but let’s see what the future holds for us.” The film Bell Bottom is reported to be based on a true event from the 1980s about a hijacking. Huma Qureshi and Lara Dutta both play important roles in the film. Stay tuned with us for further updates regarding the same
Hey, my name is Meenakshi Sharma. I am a news writer at Review Minute. I have a keen interest in writing about the latest happenings in the Bollywood world.