Small towns are driving sales during this year’s festive season as more first-time sellers and buyers go browsing during the pandemic. Walmart Inc.-owned Flipkart and Amazon said 60% of their customers are from Tier II and beyond towns. quite 5,000 small and medium merchants clocked sales of Rs 10 lakh each within the pre-festive period and therefore the first 48 hours of Amazon’s Great Indian Festival because it received orders from 98.4% pin codes across the country, the corporate statement said. Flipkart, with over three lakh sellers, said the platform has clocked six days’ worth of sales in only two.
The festive season sale is that the most vital for e-commerce firms because the period accounts for nearly a 3rd of their annual overall gross revenue . Amazon, for the primary time this year, has extended Great Indian Festival to a month against the standard period of but every week .
The stakes are higher this year as e-commerce demand is predicted to the touch $7 billion in gross revenue , twice of last year, Redseer had said during a report. the amount of shoppers thronging websites to shop for everything from apparel to electronics is predicted to almost double from 28 million to about 50 million users. consistent with initial trends, small and medium businesses selling on Amazon and Flipkart are seeing more demand online.
Amazon
The Great Indian Festival has thus far seen 91% of latest customers and 66% of the sellers from small towns as customers shopped in five Indian languages (Hindi, Tamil, Telugu, Malayalam and Kannada), Manish Tiwary, vice chairman of Amazon India, said during a statement.Amazon Prime, a paid membership, saw 66% of latest sign-ups coming from Tier II and III cities.
Bigger brands like Samsung, Apple, Xiaomi, OnePlus, Asus, Lenovo, HP, LG, Whirlpool, Bajaj Appliances and Eureka Forbes saw their highest orders through amazon.in within the last 48 hours. Amazon started its sale on Oct.16 for its Prime members, which opened to all or any customers on Oct.17.
Top sold categories on Amazon: Smartphones Large Appliances Consumer Electronics Popular appliances which witnessed high traction were fully automatic top and front load washing machines, direct cool refrigerators, air conditioners, microwave ovens and dishwashers. Electronics which saw high sales were laptops, headphones, tablets, cameras and smartwatches.
Flipkart The e-commerce platform’s seller base rose 20% within the first two days of its Big Billion Days Sale. The sale is on from Oct. 16-21. consistent with a Flipkart statement: quite 70 sellers clocked gross revenue of quite Rs 1 crore and about 10,000 saw gross revenue cross Rs 100,000. For Flipkart’s wholesale and cash and carry Best Price stores, tier 2 and three accounted for nearly half its sales.
Demand of fashion products rose before the festive season as users from 1,500 new cities logged onto flipkart.com to buy . Demand from tier II and tier III cities continues to extend as users have the choice to buy in local languages. Over 9 million visitors used the vernacular interface to shop for products like mobile phones, apparels and electronics.
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