Maruti Suzuki Subscribe: Everything you would like to understand about the new subscription program by MSI

Maruti Suzuki Subscribe: Everything you would like to understand about the new subscription program by MSI
Maruti Suzuki Subscribe: The new subscription program allows customers to use a replacement it’s vehicle without actually owning it. they instead got to pay an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance and roadside assistance.

it’s vehicles stand lined up at the Maruti Suzuki India Ltd. Brand Center before the second-quarter earnings press conference at their headquarters in New Delhi , India, on Thursday, Oct. 24, 2019. (Photographer: Prashanth Vishwanathan/Bloomberg)
it’s Subscribe: India’s largest car maker Maruti Suzuki India (MSI) on Thursday announced the launch of its new vehicle subscription program for people . Termed as Maruti Suzuki Subscribe, the subscription program has been launched across Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram), and Bengaluru, the corporate said.

The new subscription program allows customers to use a replacement it’s vehicle without actually owning it. They instead got to pay an all-inclusive monthly fee that comprehensively covers complete maintenance, insurance and roadside assistance.

Maruti has teamed up with ORIX Auto Infrastructure Services India, a subsidiary of Japan-based ORIX Corporation, to launch Maruti Suzuki Subscribe for these cities, MSI informed during a filing to the stock exchanges.

Through it’s Subscribe, the purchasers can prefer to subscribe a replacement Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki ARENA and a replacement Baleno, Ciaz and XL6 from NEXA, the automaker said.

According to the subscription program, customers can select duration starting from 12-48 months, consistent with their choice. they might got to pay a monthly subscription ranging from Rs 14,463 (including taxes) for Swift Lxi in Delhi for a tenure of 48 months. This subscription is all-inclusive and covers expenses like maintenance, zero dep insurance and 24×7 roadside assistance.

On successful completion of subscription tenure, the customer also can prefer to upgrade vehicle, extend, or buy the car at market value .

According to the selection of the customer, the subscription program offers the car during a white number plate (which is registered within the name of the customer) or black number plate (wherein it’s registered within the name of Orix).

Speaking about the new subscription program, Shashank Srivastava, executive (Marketing and Sales) Maruti Suzuki India Limited, within the statement said, “The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The program is particularly focussed to bring convenience to the individual customers.”

He added that besides flexibility of tenure, it offers nil deposit and includes registration costs, insurance and its renewal also as routine maintenance.

“Additionally, the roadside assistance service brings total peace of mind to the purchasers . Progressively we aim to supply Maruti Suzuki Subscribe in 40-60 cities within the next 2-3 years.” Srivastava said.

He said the vehicle subscription market is new India and intrinsically offers huge untapped potential. Globally, the penetration of such leasing programs varies between 5 per cent and 30 per cent.

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