Xiaomi sells phones out of a van to expand reach in India

Xiaomi sells phones out of a van to expand reach in India
Xiaomi is simply one among several brands that are taking their products on to customers to form up for a scarcity of traffic in stores during the pandemic and therefore the ensuing lockdowns.

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Xiaomi India’s Mi store on wheels
Xiaomi Corp. plans to succeed in bent rural Indian consumers via a Mi Store on Wheels, hoping to sell smartphones to the remotest parts of the country at a time of growing anti-Chinese sentiment.

India’s top-selling smartphone brand is starting a traveling store, which can cover a selected route and stop in places where rural Indians gather for his or her weekly haats, or street fairs. The pilot also will sell smart TVs, CCTV cameras, earphones, sunglasses and power banks, it said during a release Monday.

Xiaomi is simply one among several brands that are taking their products on to customers to form up for a scarcity of traffic in stores during the pandemic and therefore the ensuing lockdowns. The Chinese smartphone maker held onto its top position in India’s smartphone marketplace for the June quarter, whilst smartphone shipments halved and tensions between Delhi and Beijing led to a growing backlash against Chinese brands.

“MSoW outlets are going to be fully safe for consumers to go to . With this new initiative and having the most important exclusive single brand retail network, we are determined to succeed in the remotest of areas within the country and address the requirements of consumers , bringing the Mi Store experience to their neighborhood,” said Muralikrishnan B, chief operating officer at Mi India.

Mi India currently has over 8,000 Mi preferred partners, quite 4,000 large format retail partners also as 3,000 Mi Stores, consistent with the company’s statement.

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