Dyson launches Corrale Hair Straightener in India at Rs 36,990
The Dyson Corrale is that the only straightener available within the country with flexing plates that the corporate claims “shape to collect hair, and deliver an enhanced style with less reliance on heat, and hence causing half the hair damage.”
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Dyson hair straightener (Source: Dyson)
Dyson expands its care category in India with the launch of the Dyson Corrale. The hair straightener is priced at Rs 36,990 and can be available starting today, September 7 within the country.
Dyson conducted a worldwide hair study in 2017 that exposed key insights about hair characteristics and concerns in India. The study discovered that the majority Indian women have fine, long hair which can get damaged easily which a standard style repertoire is that the straightening of hair. the highest concerns that the study found were “hair damage, above the worldwide average, dull hair, and dandruff.”
The study found that “when it came to the utilization of hair appliances – hairdryers, straighteners, and curling irons – imprecise heat settings and difficulty in styling the rear of the top were a number of the prevalent problems.”
The Dyson Corrale is that the only straightener available within the country with flexing plates that the corporate claims “shape to collect hair, and deliver an enhanced style with less reliance on heat, and hence causing half the hair damage.”
The Dyson Corrale straightener features micro hinged plate technology, which flex to shape and gather hair. The plate applies even heat and tension to all or any the hair strands in every pass and keeps them perfectly aligned, reducing the reliance on heat, the corporate claims.
