Asus enters commercial PC market; will launch up to 12 devices in September

Asus enters commercial PC market; will launch up to 12 devices in September

Asus also will offer value-added services to enterprise customers like warranty extension, accidental damage protection, hard disc retention and priority service

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Taiwanese PC company Asus on Monday announced its entry into the commercial PC segment with a replacement range of notebooks, desktops, all-in-ones and mobile workstations made for enterprise customers. the corporate plans to launch 10-12 products in commercial category within the domestic market in September and is functioning on collaborations with system integrators and channel partners across India.

Asus also will offer value-added services to enterprise customers like warranty extension, accidental damage protection, hard disc retention and priority service.

According to IDC (International Data Corporation), remote working led to record sales of laptops in commercial segment. Enterprise notebook purchases reached an all time high with shipments growing by 105.5% YoY (year on year) in June quarter. Growing at 55% year on year and 5.1% market share in India, Asus was the fifth leading PC brand in India. Procurement of notebooks by SMBs also grew by 12.1% y-o-y.

“We are getting to enter the commercial segment this year. With the expertise and understanding that we’ve gained about the Indian market, we feel time has come for us to raid commercial segment,” said Dinesh Sharma, business head, commercial PC and smartphone, system business group, Asus India.

“By stepping into commercial segment our reach has grown twice because the segment accounts for 50% of the PC sales in India,” added Singh.

Elaborating on the role of partnerships within the commercial segment, especially with system integrators, who are liable for providing overall solution to the organisations, Singh explains, though some online platform like Amazon have started B2B sales, an outsized a part of PC sale still happen offline and 90% of economic business is offline. aside from very small start-ups which buy laptops like consumers, most organisations need to check out multiple things like networking and software solutions and for that they’re going to depend upon system integrators.

Asus will work closely with the system integrator channel within the country, adds Singh.

Among rivals, HP was the sole brand to register positive annual rate of growth within the commercial segment with 11.8% YoY growth in shipments in June quarter, as per IDC. Despite, decline in shipments, Lenovo also had a robust quarter with shipments growing 31.6% YoY, on back of demand across SMB, enterprise and consumer segments.

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