Along with launching its new assortment, Melange by Way of life, India’s main ethnic put on model, introduced actor and elegance icon – Deepika Padukone as its model ambassador.
This collaboration additionally strengthens the model ethos of ‘Rethink Ethnic’ and epitomizes the versatile, eclectic fashion of contemporary Indian girls.
Comprising key developments, quintessential season favorites, and modern types & silhouettes, the curated assortment is an absolute delight for purchasers.
The ever-popular ‘florals’ has been re-imagined in new silhouettes and prints.
The ‘Work from House’ assortment that includes the Linen vary brings collectively style and utility.
Conventional paisley has been recreated into an up to date model with an attention-grabbing mixture of types.
Accents of gold prints, gildings, and jewel tones come collectively to make each big day extra elegant.
Recrafting one of many oldest types of artwork, the gathering showcases Lucknowi Chikankari in a contemporary kind with stylish minimal embroideries and modern silhouettes.
Talking on the announcement and launch, Mr. Rishi Vasudev, Govt Director, Way of life Worldwide Pvt. Ltd. stated,
“Melange by Way of life has all the time celebrated the fashion sensibilities of contemporary Indian girls who’re sturdy and self-made.
Our model ambassador Deepika Padukone captures this daring and individualistic fashion that Melange represents.
Being one of the acknowledged manufacturers in India throughout marketplaces,
Melange continues to push boundaries by ‘rethinking’ ethnic put on and all that it has to supply.
I stay up for our prospects being delighted by the brand new assortment that brings forth some outstanding items, good for each event.”
Deepika Padukone, model ambassador, Melange by Way of life stated, “Melange by Way of life has managed to fantastically seize the essence of the fashionable Indian lady.
I’m delighted to be introduced because of the model ambassador for Melange by Way of life and stay up for the journey forward!”
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