Flipkart launches influencer-led video procuring platform 2GUD

Flipkart is now foraying into social commerce with a brand new platform, 2GUD. The purpose is to deliver video procuring to shoppers and widen the shopper providing portfolio.  The social commerce function can be accessible to all app customers.

2GUD platform will permit customers to buy with their favorite influencers who could have movies showcasing the most recent trend tendencies, reviewing devices, sharing magnificence suggestions, amongst others.

The shoppers will see the movies by influencers as a feed that can be categorised by totally different matters and areas of curiosity. Every influencer could have a digital retailer for which they’ll curate their favorite merchandise and evaluation them.

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Shoppers will be capable to store the merchandise that are a part of the video, with out transferring away from the video interface.

On the launch, Chanakya Gupta, Head of 2GUD at Flipkart, mentioned, “We would like the subsequent 200 million clients to have the ability to expertise social commerce comfortably… These shoppers very often face belief and elegance deficits. In a state of affairs like this, suggestions from an individual like your self or an influencer play a essential position.”

Influencer advertising has been rising very quick in India with a plethora of social media apps. The market has been transferring from celeb influencers to micro and nano influencers and infrequently these are past metros who’re in a position to drive private connections and are relatable to lots.

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Flipkart spokesperson mentioned the thought can be to faucet on these influencers with an engaged followership particularly in tier-2 and tier-Three markets so the shoppers can join with their content material, particularly their solutions on model and the merchandise suggestions and discover them related of their day by day lives.

“With this focus, we’ve specifically curated a set of influencers who’re finest positioned to know our target market and assist them by means of their shopping for selections on the platform,” mentioned Gupta.

Presently accessible on the app, 2GUD will additional launch its cell web site and web site. 2GUD at present has 600-plus verticals throughout new and refurbished product segments. The platform has greater than 1,000,000 clients spanning throughout 15,000-plus pincodes in India already, mentioned the corporate’s assertion.

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