OnePlus confirmed its new budget-smartphone, placing all rumors and speculations at relaxation and stated that it’s engaged on a “new, extra reasonably priced smartphone product line” that can launch first in India and Europe. OnePlus Co-founder and CEO Pete Lau revealed the brand new improvement by way of a discussion board put up on the OnePlus Neighborhood web site. An Instagram account has additionally been created by the corporate carrying a username “OnePlusLiteZThing” that confirms the July launch date. Lau did not point out any particulars concerning the launch of the primary smartphone within the new vary. Nonetheless, if we have a look at the hearsay mill and think about the newly created Instagram account, it’ll seemingly be the OnePlus Z.
“As we now have all the time finished after we attempt one thing new, we’re going to begin comparatively small with this new product line by first introducing it in Europe and India,” Lau stated within the discussion board put up. “However don’t be concerned, we’re additionally trying to carry extra reasonably priced smartphones to North America within the close to future as effectively.”
OnePlus may have a brand new product staff led by Paul Yu, who at the moment heads its Cell Growth Division. This new staff may have workers from all around the world, the manager stated.
July launch confirmed
To create some hype earlier than the official launch of the brand new smartphone line, OnePlus began an Instagram account that’s at the moment non-public however has 4 posts. The most recent put up on the Instagram account reveals Morse code that interprets to the textual content “July”. This means that the primary smartphone underneath the brand new line will debut in July.
OnePlus Z aka OnePlus Nord launch particulars confirmed by way of Morse code on Instagram
There are rumours that counsel July 10 because the launch date for the brand new smartphone that’s rumoured because the OnePlus Z, aka OnePlus Nord. Nonetheless, it’s protected to take that hearsay with a pinch of salt till the corporate makes a affirmation from its finish.
New transfer to draw new viewers?
That is notably not the primary time when this is making an attempt to carry one thing reasonably priced to the market. It tried and failed earlier with the OnePlus X that was launched in November 2015 as a finances mannequin by the corporate.
Nonetheless, the brand new transfer is prone to be useful in attracting prospects who had been avoiding OnePlus telephones recently — as a result of premium pricing. The corporate did begin its journey in 2014 as a “flagship killer” maker, in any case.
Read More Tech News
