Snapchat took down a “Juneteenth”- themed filter and apologised to customers for the lens, which drew criticism for being insensitive, the photograph messaging app’s mother or father Snap mentioned on Friday.
The Juneteenth Filter used Pan-African flag as a backdrop and prompted customers to smile, which precipitated chains to look behind them after which break, CNBC reported earlier within the day
Reuters couldn’t confirm the filter because it was not accessible.
“A various group of Snap workforce members had been concerned in creating the idea, however a model of the Lens that went reside for Snapchatters this morning had not been accredited,” a Snap spokesperson mentioned in an announcement, including the corporate, was investigating the “mistake.”
We deeply apologize for the offensive Juneteenth Lens. The Lens that went reside hadn’t been accredited by way of our assessment course of. We’re investigating so this does not occur once more.
— Snapchat (@Snapchat) June 19, 2020
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