Samsung India has expanded its partnership with a digital fee platform Benow to offer shoppers throughout the nation an possibility to purchase Samsung televisions and different digital home equipment similar to fridges, air conditioners, washing machines and good ovens on-line from their neighbourhood shops. The platform is designed to permit 1000’s of offline retailers throughout the nation to promote Samsung shopper electronics merchandise on-line.
As Samsung had a big retail community within the shopper electronics industry, this partnership will digitally empower retail companions throughout India, particularly those in smaller cities and cities. Round 5,000 offline retailers promoting Samsung shopper electronics merchandise have already signed up and extra are anticipated to hitch within the coming weeks. Claiming to be an industry-first initiative, it should permit native retailers to promote Samsung shopper electronics merchandise on-line and go utterly contactless, with out making any upfront funding.
“The present O2O mannequin that we rolled out final month has been actually profitable. We at the moment are extending O2O to new platforms with our partnership with Benow. Our partnership with Benow won’t solely allow shoppers to buy their favorite Samsung home equipment from the protection and luxury of their houses however may also assist our retail companions increase their shopper base and make them online-enabled,” says Raju Pullan, Senior Vice President, Client Electronics Enterprise, Samsung India.
Samsung will share particulars of the retailers with Benow, which can tackle board the retailer and ship a digital registration hyperlink on his/her registered cellular quantity. The retailer must confirm the main points, uploads his KYC paperwork and may go dwell immediately. On the Benow app, retailers will be capable of create their on-line catalogue of Samsung shopper electronics merchandise they intend to promote after which share the hyperlink to the catalogue with shoppers by SMS, WhatsApp, and e mail and even by social media platforms.
Shoppers can choose the merchandise of their alternative from the catalogue shared by a specific retailer and place an order utilizing the web hyperlink. This triggers a notification to the retailer who will get the main points of the shoppers on the Benow App. The retailer can then get in contact with the patron, finalise the deal and generate a fee hyperlink by Benow. Shoppers can select from fee strategies similar to money on supply, bank card, debit card, straightforward EMI, and many others. On completion of the transaction, bill and cost slips are shared with each the patron and the retailer.
On Samsung’s O2O platform, 37 per cent of the demand is for televisions, pushed by larger display time whereas at house, each for leisure and schooling, and 36 per cent of the demand is for fridges, whereby shoppers are on the lookout for larger capability storage.