Social media customers have expressed their anger in the direction of an commercial for an atta and bread maker by KENT RO Methods for displaying home helps in a foul gentle. The advert options actress Hema Malini and Esha Deol.
Hema Malini is a longtime ambassador of the corporate and has issued a clarification on the identical. The advert reads: “Are you permitting your maid to knead atta dough by hand?” Referring to the novel coronavirus pandemic, the advert additional reads, “Her fingers could also be contaminated. Select KENT Atta & Bread Maker for hands-free kneading of dough. Let automation handle hygiene this time!” The advert comes at a time when the nation is coping with the novel coronavirus and has raised a number of points on the grounds of discrimination.
After the backlash, Hema Malini took to her twitter deal with to situation a clarification on the matter. Views expressed by the latest commercial of Kent Atta by @KentROSystems don’t resonate with my values and are inappropriate, The Chairman has already tendered a public apology for the error. I hereby want to placed on report that I respect and stand by all sections of society,” she tweeted sharing an elaborate assertion on the matter.
https://twitter.com/dreamgirlhema/status/1265635492013490177?ref_src=twsrc%5Etfw
The corporate additionally issued an apology from their official twitter deal with, “Please settle for our honest apologies for having revealed the Advert of Kent Atta & Bread Maker. It was unintentional however wrongly communicated and it has been withdrawn. We assist and respect all sections of the society,” it learn.
ALSO READ: The Kapil Sharma Present: Hema Malini reveals Dharmendra was towards Esha Deol’s debut in Bollywood
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