Samsung India Companions With Fb to Take Its Offline Retailers On-line

Samsung India has joined fingers with social media large Fb to coach offline retailers to go digital on platforms like Instagram and WhatsApp. The 2 firms have already educated greater than 800 offline retailers and extra coaching periods are lined up within the coming weeks.

“The presence of native Samsung retailers on Fb, Instagram, and WhatsApp will assist customers attain out to their native retailers for extra details about their desired Galaxy smartphone, and store for Galaxy smartphones on the platform of their alternative,” Samsung mentioned in a assertion.

“Our partnership with Fb helps numerous our retail companions go digital in an enormous method. By leveraging the Fb coaching, our retail companions will be capable of uncover and goal native customers digitally,” Mohandeep Singh, Senior Vice President, Cellular Enterprise, Samsung India, mentioned in an announcement.

The coaching helps Samsung’s offline retailers make their enterprise recognized regionally and arrange their enterprise pages and accounts on Fb, Instagram, and WhatsApp.

“With the altering setting round COVID-19, individuals are spending extra time on digital platforms together with the Fb household of apps. This has led manufacturers to change go-to-market fashions by adapting to adjustments within the worth chain, quickly digitising key journeys,” Prasanjeet Dutta Baruah, Vertical Head – Expertise, Telecom, Automotive, and New Enterprise at Fb India, mentioned in an announcement.